RIVERS RUN RED INTRODUCES IMMERSIVE PLANOGRAMS, A VISUALIZATION TOOL FOR REAL-TIME 3D PLANNING AND DESIGN LAYOUT




Extends a 2D – 3D Schematic System into the Immersive Workspaces Solution


San Francisco, CA. – January 2009– Rivers Run Red, the creators of the Immersive Workspaces solution, today introduced Immersive Planograms, an extension to its premium collaboration solution. Immersive Planograms is a 2D/3D planning solution giving brands the ability to plan and design immersive product displays and store layouts using virtual world technology. With Immersive Planograms, Rivers Run Red presents brands and retailers with a persistent 3D environment they can easily design and manage through a web control system.

Immersive Planograms allows for the configuration of 3D layouts through the use of 2D schematics. The 2D schematic consists of a web control system that offers a 2D representation of the 3D space and includes a list of multiple pre-defined layout options as well as an inventory of pre-defined objects. These objects can then be dragged and dropped to the 2D schematic, creating dynamic results that are automatically reflected in the 3D environment. The web presence also allows users to create, save and reload multiple layout options.

RIVERS RUN RED is an immersive spaces company, developing content, applications and business tools for the emerging 3D Web.



As an industry-leading development company, instrumental in the evolution of the virtual worlds market, Rivers Run Red works with some of the world’s largest companies in the extension of their digital strategies.
Immersive Workspaces™


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A complete collaboration solution, the Immersive Workspaces™ platform allows enterprises to communicate, collaborate, and co-design in a rich, 3D environment.


Immersive Brandspaces™


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Virtual worlds and the 3D Web turn a network into a place; a relationship into a location. As our society turns to value mass connection, so connections themselves become a destination.