Rivers Run Red | Immersive Brandspaces™ | Coca Cola

Case Studies Adidas One of the first brand campaigns in Second Life Coca Cola Webby-award winning virtual premiere of Coca-Cola’s Happiness Factory II Herman Miller Herman Miller products at the heart of the growing business communities in Second Life Penguin Virtual book launch which gave William Gibson the chance to appear inside the virtual world he predicted Intel / The Guardian The world’s largest virtual festival with 15,000+ visitors with 60+ acts over 3 days The Royal British Legion In celebration of Garden of Remembrance, the creation of a giant poppy garden in a virtual world Sky News Extension of the SKY News Center and team into the virtual world Vodafone Webby Official Honoree and one of the first symbiotic developments utilizing the Second Life platform		Coca Cola Client: Coca-Cola Project: Happiness Factory 2 Virtual Premiere Coca Cola BRIEF The ‘Happiness Factory’ is Coca-Cola’s most successful television commercial of all time. How do we take that further, to engage the audience beyond cinema and TV? ENGAGEMENT Rivers Run Red designed, built and managed a virtual premiere of the ‘Happiness Factory’ inside a virtual environment, with red carpets and special guests, including Avril Lavine. RESULTS The audience was made up of invited guests, including the press and broadcast to a live, real-world audience in Atlanta. The premiere machinima was further amplified via YouTube and other distribution channels. The most tangible result - Rivers Run Red won a 2008 Webby for the Happiness Factory - Virtual Premiere in the category of Interactive Advertising - Branded Content in the 12th Annual Webby Awards.