Case Studies
One of the first brand campaigns in Second Life 
Webby-award winning virtual premiere of Coca-Cola’s Happiness Factory II 
Herman Miller products at the heart of the growing business communities in Second Life 
Virtual book launch which gave William Gibson the chance to appear inside the virtual world he predicted 
The world’s largest virtual festival with 15,000+ visitors with 60+ acts over 3 days 
In celebration of Garden of Remembrance, the creation of a giant poppy garden in a virtual world 
Extension of the SKY News Center and team into the virtual world 
Webby Official Honoree and one of the first symbiotic developments utilizing the Second Life platform |
Intel / The GuardianClient: Intel / The GuardianProject: SecondFestINVITATIONCreate the world’s largest virtual festival - a living example of how to bring a large amount of people from different parts of the world in one space to experience music and performances over a 3 day period.ENGAGEMENTRivers Run Red created and managed the world’s largest virtual festival using a single Second Life region location. Avatars from all over the world came together over a 3 day period and the event successfully joined two aspects of the campaign: music and community.RESULTSOver 15,000 visitors attended the 3 day event, with over 60+ acts, DJs and performers playing to rave reviews. What resulted was a value exchange with the consumer: aside from meeting rave reviews, the event gave birth to a community. Intel became seen as a positive content provider and community leader. The project also used traditional channels for promotion, including a custom edition of the Guardian newspaper’s entertainment section, The Guide. |
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