Case Studies
One of the first brand campaigns in Second Life 
Webby-award winning virtual premiere of Coca-Cola’s Happiness Factory II 
Herman Miller products at the heart of the growing business communities in Second Life 
Virtual book launch which gave William Gibson the chance to appear inside the virtual world he predicted 
The world’s largest virtual festival with 15,000+ visitors with 60+ acts over 3 days 
In celebration of Garden of Remembrance, the creation of a giant poppy garden in a virtual world 
Extension of the SKY News Center and team into the virtual world 
Webby Official Honoree and one of the first symbiotic developments utilizing the Second Life platform |
Sky NewsClient: SKY NEWSProject: SKY NEWS CentreINVITATIONThe SKY News team were looking to use new mediums to create new levels of interaction and engagement with their viewers.ENGAGEMENTRivers Run Red built an exact replica of the SKY News Centre, with a level of accuracy from the rotating news-desk down to the crumpled paper by the recycling bins. Viewers could immerse themselves in a new level of reporting and knowledge.RESULTSWith SKY News providing a sustained presence of content and events, not only can visitors walk around a near accurate representation of the real SKY News Centre, they were also able to visit custom news-areas - a crime scene, a Chieftain tank. This allowed the SKY News audience to experience content in new and innovative ways, and build a new and deeper relationship with the brand. |
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