Rivers Run Red | Immersive Brandspaces™ | Vodafone

Case Studies Adidas One of the first brand campaigns in Second Life Coca Cola Webby-award winning virtual premiere of Coca-Cola’s Happiness Factory II Herman Miller Herman Miller products at the heart of the growing business communities in Second Life Penguin Virtual book launch which gave William Gibson the chance to appear inside the virtual world he predicted Intel / The Guardian The world’s largest virtual festival with 15,000+ visitors with 60+ acts over 3 days The Royal British Legion In celebration of Garden of Remembrance, the creation of a giant poppy garden in a virtual world Sky News Extension of the SKY News Center and team into the virtual world Vodafone Webby Official Honoree and one of the first symbiotic developments utilizing the Second Life platform		Vodafone Client: Vodafone Project: Vodafone InsideOut - Make the Most of Now Vodafone INVITATION Vodafone had already established themselves in the virtual world and built a community around its brand in-world. The next step was to create a useful engagement with their community - allow people to connect and stay in touch even when they weren’t in-world. ENGAGEMENT Vodafone and Rivers Run Red decided to address one of the biggest criticisms of virtual worlds - effective use of time. Together, they developed an SMS application, utilizing the mobile device, to keep virtual world residents connected and socially engaged without having to be logged into the virtual world itself. RESULTS Developed over an 8 month period, the Vodafone InsideOut application was one of the first symbiotic developments utilizing the Second Life® platform as an application development environment. The most tangible result - Vodafone InsideOut as an Official Honoree for the Telecommunications category in The 12th Annual Webby Awards.